The bluefysh logo crystallizes our ethos through a harmonious integration of text and design. Our colors of blue-green, gray, and white are inspired by the silvery blue-green of the bluefish. The ‘y’ in our logo symbolizes the question ‘why’ and our intent to constantly question and challenge the status quo. Depending on how you look at the ‘y’, it depicts an abstract bluefish – the inspiration behind our name, as well as a bait hook – symbolizing our brand promise to deliver communications with a hook.